How to Prepare for Google Play Production Access: Questionnaire & Vitals Checklist

Once the 14-day closed testing period finishes, clicking 'Apply for production' initiates a manual review by Google's policy operations team. Reviewers assess whether your software underwent genuine user testing or if you simply attempted to satisfy a formal quota without engagement.

Google asks 5 specific questions: 1. Target Audience: Who is your app built for and what is its primary use case? 2. Tester Recruitment: How did you find your 20+ testers? Describe your recruitment methodology. 3. User Feedback: What specific qualitative feedback and feature observations did testers report? 4. Iteration & Bug Fixes: What concrete changes or bug fixes did you release based on testing feedback? 5. Production Readiness: How did you conclude that the app is stable and ready for a broad public release?

Reviewers inspect your console telemetry. Ensure that: - You released at least one patch update during testing, and release notes correspond to the bug fixes mentioned in your answers. - Android Vitals crash rate is below 1.09% and ANR rate is below 0.47%. - Zero severe policy flags exist in your App Content section.